The Digital Chief.
Friday 4 September 2026Everything that matters in digital marketing. Nothing that doesn't.About usThe CollectiveThe NetworkAdvertiseNewsletter
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About The Digital Chief · Digital marketing intelligence

Everything that matters in digital marketing. Nothing that doesn't.

Information is abundant. Judgement and prioritisation are scarce. We read everything that happens across the digital function and turn it into one thing you can use in a leadership meeting: what changed, why it matters, what to do, what to watch next.

The Chief · Editorial analystReads everything so you read one thing

What we believe.

Useful beats comprehensive
01

Signal before decoration

A story earns its place by changing a decision. If it does not, it is filed under Ignore, and we tell you that too.

02

Fact and judgement, separated

What changed is reported. What it means is labelled The Chief's Take. You can disagree with the second without doubting the first.

03

Every story carries a verdict

Act, Monitor or Ignore. Three words that save a meeting.

04

Sceptical, not cynical

We test claims and sources. We also say when something genuinely works.

05

Ordinary English

Technical terms are explained for senior generalists. Nobody should need a glossary to run a budget.

06

The advertiser rents attention

Never judgement. Commercial content is always labelled and never mimics editorial.

How a story gets made.

Fact, then judgement, labelled
06:00
FilterAround 400 developments a day across platforms, regulators, research and the trade press. About ten survive the first read.
08:00
Verify and call The DeskFacts are checked against the primary source. On anything consequential we call a named expert from The Desk before we write.
09:30
Write: what changed, why it matters, who should careThe factual part of the story, in ordinary English, with the numbers that clarify and none that decorate.
10:30
Judge: The Chief's Take and the verdictAct, Monitor or Ignore. What to do this week and what to ask your team.
11:00
Publish, then updateStories are updated in place with a timestamp. Corrections go at the foot of the story and in the log.
Thu 07:00
The WeeklyEverything that mattered, filtered again for the people responsible for digital.
The Chief's Take · On ourselves

“A strong, qualified judgement beats empty balance. When I am wrong, the correction goes at the foot of the story and in the log, dated, with what changed. That is the deal.”

— The Chief

How we operate.

Editorial standards

How we research, source and verify, and how we label analysis.

AI policy

Where AI sits in our workflow, and where a named human stays accountable.

Corrections

How we correct material errors, and how to report one to us.

Advertising policy

Exactly where the line sits between commercial revenue and editorial judgement.

One email a week. No noise.

Thirteen desks distilled, every Thursday at 07:00.

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