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Friday 4 September 2026Everything that matters in digital marketing. Nothing that doesn't.About usThe CollectiveThe NetworkAdvertiseNewsletter
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News · Filed today and this week · Every story carries a verdict

News.

What changed across digital marketing, filed as it happens. Fact first, then a labelled judgement: act, monitor or ignore.

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Programmatic

Lumo's billboards now know which of them is standing in the sun

A sun-mapping partnership feeds an hour-by-hour solar read into every screen in the network, so a campaign can trigger on the light falling on one billboard rather than on a regional weather forecast.

The Digital Chief

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B

Search

You can finally see your AI Overview impressions, but not the clicks

Generative AI performance data and an opt-out switch are now live for every Search Console property. The reports count impressions rather than clicks, and the rollout may not have reached everyone it claims to.

The Digital Chief

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A2

Social

Creator pay rules are shifting on every major platform

Seven platforms, seven different rulebooks on who qualifies, what they keep and when they pay. Several are about to change again, and some of the key figures are third-party estimates rather than confirmed terms.

The Digital Chief

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B

Everything filed.

Newest first

Privacy & Trust

ChatGPT is now a search engine, and Brussels wants proof it's safe

The European Commission has designated ChatGPT, Reddit and Roblox as 'very large' online services under EU law, forcing all three into stricter risk-assessment, audit and transparency obligations within four months.

The Digital Chief

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A2