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Programmatic, Retail Media & AdTech

Lumo's billboards now know which of them is standing in the sun

A sun-mapping partnership feeds an hour-by-hour solar read into every screen in the network, so a campaign can trigger on the light falling on one billboard rather than on a regional weather forecast.

The Digital Chief

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Act now3

Three things to do before consent mode v3 landsPrivacy · 08:10 AI Max: the four match-type checks to run todaySearch · 09:42 Advantage+ defaults change on 15 Sep. Decide your opt-out.Paid social · Yesterday

Monitor3

47% of marketers say AI is already changing their strategyResearch · 09:00 Bing quietly widens AI answer coverage for retail queriesSearch · 09:40 Amazon DSP opens to non-endemic advertisers in the UKRetail media · Yesterday

Ignore2

“AI agents will replace media planners by 2027”, says vendor reportNoise · Filed so you don't have to Threads adds a trending topics tabSocial · Yesterday

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September 11, 2026

Latest news.

Programmatic

Lumo's billboards now know which of them is standing in the sun

A sun-mapping partnership feeds an hour-by-hour solar read into every screen in the network, so a campaign can trigger on the light falling on one billboard rather than on a regional weather forecast.

The Digital Chief

lumo-s-billboards-now-know-which-of-them-is-standing-in-the-sun-01c94606

B

Search

You can finally see your AI Overview impressions, but not the clicks

Generative AI performance data and an opt-out switch are now live for every Search Console property. The reports count impressions rather than clicks, and the rollout may not have reached everyone it claims to.

The Digital Chief

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A2

Social

Creator pay rules are shifting on every major platform

Seven platforms, seven different rulebooks on who qualifies, what they keep and when they pay. Several are about to change again, and some of the key figures are third-party estimates rather than confirmed terms.

The Digital Chief

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Privacy & Trust

ChatGPT is now a search engine, and Brussels wants proof it's safe

The European Commission has designated ChatGPT, Reddit and Roblox as 'very large' online services under EU law, forcing all three into stricter risk-assessment, audit and transparency obligations within four months.

The Digital Chief

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Lumo's billboards now know which of them is standing in the sun

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September 11, 2026

Editorial

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You can finally see your AI Overview impressions, but not the clicks

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September 11, 2026

Editorial

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Creator pay rules are shifting on every major platform

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September 11, 2026

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ChatGPT is now a search engine, and Brussels wants proof it's safe

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September 11, 2026

Editorial

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AI & Automation

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Search & Discovery

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Paid Search & Performance Media

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Social, Creators & Community

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Programmatic, Retail Media & AdTech

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Data, Analytics & Measurement

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Digital Strategy, Leadership & B2B

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Privacy, Trust & Responsible Digital

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Talent, Team & Agency

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The Chief's Take

“Automation is not the risk. Delegating judgement to it is. Google is offering reach at the price of control — take the reach, but write down what you gave up and check it monthly.”

— The Chief

Ask your teamCopy

Before Monday's trading meeting.

Which campaigns still depend on manual match types or bid caps?

If brand exclusions fail, what is our fallback and who owns it?

What did AI-driven spend deliver last quarter that we can prove was incremental?

Filed today.

Updated 14:30

09:40SearchBing quietly widens AI answer coverage for retail queriesMonitor 08:55Paid mediaGoogle Ads adds channel-level reporting to Performance MaxAct 08:10Data & privacyAdtech vendors given six weeks to respond to ICO reviewMonitor 07:30CommerceShopify opens agentic checkout pilot to UK merchantsMonitor YesterdayCreativeWhy the best-performing video ads of 2026 are six seconds longMonitor YesterdayThe MoveBoots appoints its first Chief AI & Digital OfficerIgnore Load the last 24 hours →

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Expert view· Measurement

Stop watching CTR. Watch incremental conversions instead.

The metric most dashboards lead with has stopped predicting revenue. Three teams that switched, and what their boards asked next.

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Latest intelligence.

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Deep dive· Measurement

The measurement stack most teams will be running in 2027

Modelled conversions, clean rooms and incrementality as the default test.

12 min readFollow Measurement

Expert view· Creative

Creative velocity is the new media efficiency

Why the teams shipping 40 variants a week are winning the auction.

5 min readFollow Creative

Research· Commerce

Retail media benchmarks H1 2026: CPMs, share, incrementality

The first UK dataset that separates on-site from off-site performance.

9 min readFollow Commerce

The Chief's Take· AI & Automation

Agentic marketing is getting attention. The real issue is accountability

When the agent buys the media, who signs off the spend? Nobody has a good answer yet.

6 min readFollow AI & Automation

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