Google Tag Manager

Google

Deploys and governs tags without a code release; server-side containers for consent-era measurement.

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https://marketingplatform.google.com/about/tag-manager/

Google Tag Manager

data-measurement

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Who it’s for

Any team that owns its tracking. Server-side needs a developer.

Pricing

Free

Desk

Data, Analytics & Measurement

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The directory

Thirty-two tools, thirteen desks.

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