Every development we file lands on one of thirteen desks. Follow the desks you are responsible for and their stories move up your Chief's Brief and your Weekly.
What AI actually changes in marketing operations — and what it doesn't.
Anchor deskHow people find things now, and what that means for your traffic.
Anchor deskWhere performance budget works, and where the platforms are marking their own homework.
Anchor deskWhether your numbers mean what you think they mean.
Anchor deskWhat actually moves conversion, and what is survivorship bias.
Anchor deskThe operating decisions that separate digital leaders who last from those who don't.
+1 vs last weekWhere the money actually goes between your budget and a human being.
+1 vs last weekWhat the rules now are, and what happens if you ignore them.
+2 vs last weekPlatform reality for brands, without the trend-chasing.
Level vs last weekEffectiveness evidence, not awards-circuit opinion.
Level vs last weekOwned channels, honestly measured.
+2 vs last weekStack decisions with the vendor marketing removed.
−1 vs last weekHow digital teams are actually built, paid and structured.
The Weekly is ordered by the desks you follow. Thursday 07:00.